Happy Birthday to Alex Steinweiss, design pioneer and father of the album cover!
(March 24 - 1917, July 17, 2011)
"This week, the world lost the great Alex Steinweiss at the age of 94, father of the album cover. The record sleeves and album artwork we know and love, and have come to take for granted, owe their existence to the iconic designer, who in 1940 created the first illustrated 78 rpm album package as a young art director at Columbia Records. The company took a chance on his idea — to replace the standard plain brown wrapper with an eye-catching poster-like illustration — and increased its record sales eightfold in mere months. His covers, blending bold typography with elegant, graphically ambitious artwork, forever changed not only the way albums were sold, but also the way audiences related to recorded music. He made, as critics now frequently say, ‘music for the eyes.’”
For full article, go here. By Maria Popova